Mr. Vijay Gokhale joined Fleetguard Filters Private Limited (FFPL) in 2001 as GM-Marketing and moved on to become the Chief Operating Officer (COO) at Fleetguard in 2005. He has remarkable experience of over 35 years in marketing management & operations. He brings creativity and innovation to his management style. He is of the opinion that if you sharpen your communication skills then negotiation skills become effortless. He has improved the company’s standing with customers and suppliers by introducing Fleetguard Filters in commercial packaging well ahead of competition.
Vijay also helped establish Fleetguard’s core brand proposition of “Ultimate Protection Increases Engine Life” in the retail market. He believes a strong competitive drive is conducive in improving productivity and establishes a sincere work culture. He has strengthened the entire aftermarket and other retail marketing channels over the years, which has benefited Fleetguard immensely.
Vijay is an alumnus of prestigious institutes such as IIT Delhi (Chemical Engineering) and IIM Calcutta (Post Graduate Diploma in Management).